Privacy on Facebook and Google is 'like holding a gun to your head'

Vesselin Popov, a director at the Cambridge University department sucked into the Cambridge Analytica and Facebook data scandal, explains how social networks must now reform

Privacy on Facebook and Google is 'like holding a gun to your head'

Vesselin Popov and his team at the University of Cambridge Psychometrics Centre have found themselves embroiled in one of the year’s biggest news stories. Their research was used -- without their knowledge -- by London-based Cambridge Analytica to harvest information from 80 million Facebook profiles without the users’ consent and the insights gathered used to influence the outcome of the 2016 US presidential election and potentially the Brexit referendum.

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